WEBSITE HEATMAP

Visual representation of user interaction data where values are depicted by a range of colors from the most popular (red) to the least popular (blue) elements of a web page. Heatmaps make it easy to understand how visitors interact with individual website pages—how they move their mouse around the page, and what they click on, scroll through, or ignore—which helps identify trends so you can optimize your site and improve the user experience (UX).



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